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ABOUT US
AESTHETIC COACHING
Ben Bevan is the founder and owner of Aesthetic Coaching. He is a personal and online coach and specialises in weight loss and building muscle. Below are a few words from him about Aesthetic and why the business was created.

OUR STORY
Aesthetic Coaching club was founded in November 2023, and officially became my full time job in January 2024. I worked as a PT at high end gyms for about 2 years before taking the leap as a free-lance trainer. Why did I do it? Because I needed to be able to give my clients exactly what they needed, and do it my way, not the way I was told to do it. So I started the Aesthetic Coaching Club.
Where does the name come from? As a kid I grew up around sport and exercise, and as a pre-teen, it filled me with confidence to be good at something. As I went through 'that age' where everything was changing in my body, I suffered with bad acne which inevitably led to that once confident young lad, to feel constantly deflated and anxious around people. Then I started training.
Originally it wasn't about looking amazing, but just getting stronger, I was a green grocer as a kid, and I needed strength for my job. But I realised as I put on size and shape, people around me started to respect me a bit more, it was a great feeling. After a year of training, I was in my last year of school, and I was known as the gym kid, and it felt good again to be in social settings.
This all sounds a bit vein but as I grew up and entered the 'adult world' I found that that respect continued. People still respected me, and it wasn't JUST because I had above average muscle mass, but also because of the self-discipline I learnt to go to the gym after school 5 days a week.
And that is why I truly believe the gym can improve EVERY aspect of your life, not just physical.
Now I train for aesthetics, to look good, and looking good makes me fell good, which makes me confident, productive, professional, as well as physically healthy.
Thus was born the Aesthetic Coaching Club, a training group focussed on making you look better, to improve all other aspects of your life. I wanted to help others achieve the same feeling I did. My goal is to create a facility and an online network of fitness advice, tips and strategies accessible to everyone who wants them.